To the Other Side began as a bold expansion of a musical project: The ReLOUD’s new album, a work rooted in electronic sound, global field recordings, and atmospheric textures. Wanting to extend the album into a visual universe, The ReLOUD entrusted Daring House with the creation and production of the entire video component, commissioning filmmaker Stefano Casertano to write and direct a series of nine original video works inspired by the tracks. These videos do not simply illustrate the songs—they reinterpret them, transforming the album’s emotional landscapes into autonomous cinematic pieces.

The nine videos later evolved into a large-scale installation and exhibition in Milan, where the project expanded beyond the screen and into physical space. Visitors moved through an immersive environment of projections, spatialized sound, live performances, and visual compositions corresponding to the album’s tracks. At the center of the exhibition stood a thirty-minute performative video, also written and directed by Casertano, which acted as the experiential core of the installation. In this expanded form, To the Other Side became more than an album: it became a hybrid world where music, cinema, and installation art converged into a single, multi-sensory narrative.

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