Daring House produced the official video campaign for the Italian Ministry of Agriculture, featuring the Italian National Rugby Team as the face of “Frutta in guscio. Dentro c’è l’Italia”. The film highlights the strength and authenticity of Italian excellence, drawing a parallel between the passion of rugby and the values of quality, tradition, and territory that define Italian agriculture.

The video was launched during the Six Nations, supported by the Italian Rugby Federation and the Ministry for Sport and Youth, and promoted across multiple channels. By combining the energy of the national team with the message of healthy, genuine nutrition, Daring House helped give visibility to a campaign that celebrates both sport and the richness of Italy’s land.