Daring House produced a national campaign for Frecciarossa, proud jersey sponsor of the Italian National Rugby Team. The commercial captured the shared values of strength, speed, and energy, blending dynamic action sequences with a powerful drumbeat soundtrack that echoed both the rhythm of rugby and the momentum of Italy’s fastest train.
The campaign aired during the Six Nations Championship, on stadium screens, in other major rugby matches, and across the entire Frecciarossa fleet, reaching fans and millions of travelers throughout Italy. By fusing the adrenaline of the game with the iconic speed of Frecciarossa, Daring House reinforced the brand’s identity as a symbol of Italian passion and excellence in motion.