For the Rome-based producer duo TheReloud, Daring House crafted a bold and genre-defying audiovisual experience titled To the Other Side: a series of nine original videos—including one in virtual reality—that reinterpret the European electronic music landscape through movement, visuals, and space.

Each piece is inspired by a different current within electronic music, blending contemporary dance, immersive visual effects, and psychedelic, trance-infused atmospheres. The result is not just a video series, but a voyage through rhythm and light, where bodies and beats dissolve into surreal landscapes and unexpected emotional textures.

The project culminated in an immersive event in Milan, where the videos were transformed into site-specific installations. Visitors wandered through environments shaped by projection, sound, and scenography—each room echoing the aesthetic of a video, each corner inviting the audience deeper into To the Other Side and TheReloud’s sonic imagination.

This collaboration stands as a testament to how music, movement, and technology can come together to create new forms of storytelling—evocative, hypnotic, and deeply human.